WHY USE DIGITAL SIGNAGE !
Digital signage is a brand-new media concept. It refers to display equipment through the large-scale terminal in superstores, supermarkets, hotel lobbies, hotels, cinemas, and other public places gathering more people. The large-screen terminal display equipment is the professional multimedia audio-visual system to issue commercial, financial and entertainment information.It aims to advertise information to the specific people at the specific physical site and specific time, thus it gains the advertising effect.In foreign countries, some people call it as the “5th media” with paper media, radio, TV and internet. With the constant development of modern technology, application of digital display technology is ubiquitous. Digital signage issues processing information in the form of media and interacts with feedback information with customers in time by virtue of the network and integration of multimedia technology. Nowadays, it has been widely used in finance, telecommunication, hospitals, stores, supermarkets, hotels and public places. The system applies the advanced design philosophy and open interface. It can integrate with multiple applications. Digital signage system can conduct statistics and record for the play time, play times and play ranges of multimedia contents. Meanwhile, it can realize the stronger interactive function, while playing. It also brings a new chance to create the new media.